Track 4: Working Professionals (Business English)
Methodology: ESP (English for Specific Purposes). Focus on high-stakes communication: negotiations, presentations, emailing, and socializing. Contrastive focus includes register and pronunciation clarity (ELF - English as a Lingua Franca).
| Phase | Asynchronous Modules | Synchronous Sessions |
|---|---|---|
| Phase 1: Foundations | Business vocabulary tools ("client," "supplier," "report"). Automated reading quiz. | Networking Event small-talk role-play and introductions. Instructor feedback on register. |
| Phase 2: Functional Communication | Telephone etiquette video, email templates, voicemail listening quiz. | The Sales Pitch: product pitching to an investor. Body language and persuasion review. |
| Phase 3: Advanced Fluency | Presentation video analysis, passive voice grammar module, proposal summary quiz. | Crisis Management Meeting simulation handling delayed shipments and stakeholder apologies. |
| Phase | Asynchronous Modules | Synchronous Sessions |
|---|---|---|
| Phase 1: Foundations & Phonology | Finance/HR false friends video ('pretend' vs. 'pretender'). Vocabulary quiz. | Zoom Status Update simulation chairing meetings with international colleagues. |
| Phase 2: Functional Communication | "The Art of the Softener" video (replacing direct imperatives like "Faça isso"). Register quiz. | Contract Negotiation role-play with live instructor coaching on pragmatics. |
| Phase 3: Advanced Fluency | HBR case studies, idioms/metaphors video, strategic vision statement quiz. | The Board Presentation: individual strategic plan presentation followed by difficult Q&A. |